Getting a pair of diamond earrings from your significant other or a cheesy charm bracelet from your mom is nice and all, but the truth is, buying jewelry for yourself — with your own money, on your own time, and of your own taste (sorry, Mom!) — is one of the more satisfying shopping experiences out there.
But even though you already know what you like, figuring out where to look can be the hardest part of the hunt, whether you’re in the market for a new everyday necklace or a fun cocktail ring, or if you’re ready to drop a few Gs on something really special.
To help, we’ve rounded up some of the best places to shop for jewelry online, broken down by category: statement jewelry, fine jewelry, delicate and everyday pieces, and the multibrand sites with the best selections. You’ll find a range of prices within each list, so whether your budget is $30 or $3,000, we promise there will be something for you to check out.
Playful, stand-out pieces with lots of personality.
Faris: Designer Faris Du Graf originally began her jewelry line four years ago as an experiment in her basement, but thankfully she decided to make her brand of unique, geometric designs more widely available. The entire line has a distinctive POV, but each design stands out in its own right, from these lash-like fringe metal earrings ($195) to the Rest ring that fits like an hourglass sculpture on the wearer’s finger ($98).
Laura Lombardi: If you’re a fan of gold and brass jewelry, you’ll probably find everything you’ve ever wanted from this Brooklyn-based brand. Laura Lombardi has come into what you’d call “Instagram fame” over the last couple of years thanks to the very photogenic Curve earrings ($98) and reworked Ruota hoops ($150). But the label also makes a lot of understated necklaces, cuffs, and earrings as well.
Machete: This young Atlanta-based brand became a Racked office favorite for its studs and hoops, plus chic hair ties and circle hair clips in fun pastels and tortoise acetate. Not only is the collection really affordable — like, $9-to-$78 affordable — but the jewelry and hair accessories are also super lightweight, so you can wear them all day. Plus! They’re all made with high-grade, Italian-imported materials that are natural and renewable.
Roxanne Assoulin: This New York-based line (founded by Rosie Assoulin’s mother-in-law) is such a treat. The entire collection is reminiscent of camp-made friendship bracelets or a gold mine of good costume jewelry, from the rainbow-colored chokers ($120) and beaded stretch bracelets ($45) to the mismatched Swarovski crystals clip earrings ($120). It’s all fun without being too over-the-top — or, as the brand puts it, “an uncomplicated indulgence.”
Sophie Monet: It’s rare to find a jewelry brand that offers something totally new and unique, but this Venice, California-based line is doing just that. Designer Sophie Monet marries blocky, Matisse-like shapes with materials like exotic wood, precious stones, and metals (sustainable whenever possible). From rings and bracelets to earrings and necklaces, nothing here will run you over $200.
Sorelle: Among (many) other things, this edgy Brooklyn-based line is known for its hoop earrings; on the site right now, you’ll find 10 (!) different iterations that all play with proportion, shape, and metal mixing. The selection also includes other classic pieces, including drop earrings, rings, and bangles, that range from $100 to $480.
Wkndla: If you’re into big, quirky, sculptural jewelry, look no further than the Los Angeles-based Wkndla. Each piece is handmade and inspired by art and architecture, like these asymmetrical mobile earrings ($240) that were influenced by Alexander Calder’s mobiles and Henri Matisse’s cut-outs. More involved pieces like those are on the pricier side, but a lot of what you’ll find is under $100.
Splurge-worthy pieces meant to last, made from precious materials.
Anna Sheffield: This brand offers a fresh alternative to traditional ceremonial jewelry (including bridal) while still giving off a very timeless feel. Sheffield’s collections are crafted with mixed precious metals, inverted-set diamonds, and solid gold gemstones; current highlights include uncomplicated pearl studs ($350), gorgeous swooping pendants like this yellow gold, rainbow moonstone, and champagne diamond necklace, $1,750, and some really beautiful, one-of-a-kind engagement rings.
Jennifer Fisher: The designer’s namesake line spans a pretty big selection of sleek and sculptural jewelry, inspired by everything from skater culture to classic architecture. Pieces like this large root gold-plated cuff ($685) or these XL curved root earrings ($395) are prime examples of Fisher’s signature airy, close-to-body silhouette.
Lagos: A Philly-based brand, Lagos stocks a seemingly endless collection of classic gold, sterling silver, and diamond jewelry ranging in price from $350 and below to over $5,000. Though a lot of what you’ll find is everyday jewelry — like these simple gold rings ($495) and bracelets ($1,000) — Lagos also has a ton of standout heirloom-like pieces, like these $2,900 diamond drop earrings.
Monica Vinader: There are a lot of different styles of jewelry to shop from this British brand, but it’s the selection of fine rings and earrings that’s really impressive. Because Vinader often designs with pavé instead of big, single diamonds, you can get just as much sparkle as you would from one stone without the tremendous price tag. For example, the Circle Stud Earrings are $450, and the Diamond Hoop Ring is only $250.
Monique Peán: Another sustainable fine jewelry brand, Monique Peán only uses fair-trade, sustainably sourced materials, and partners with artisans around the globe. The vibe of the jewelry is sculptural and often art-inspired, with pieces that are super simple — like this $6,200 single line open cuff — or completely decked out in diamonds, like these $12,400 pavé-set 18-carat gold hoops with white diamonds.
Vrai & Oro: This California-based brand is as good at dainty, everyday jewelry — like these perfect lightweight hoops ($55 to $85) or this signet ring ($88) — as it is at more splurge-y and bridal jewelry (for which the brand offers at-home try-on). One of the most unique things about the brand is that it’s owned by a larger parent company called Diamond Foundry, which is one of the reasons Vrai & Oro can offer astonishingly gorgeous diamond pieces, made ethically in the US, for a fraction of the traditional retail price.
Everyday, Delicate Pieces
Subtle jewelry you can easily integrate into your everyday wardrobe (or just never take off).
Bing Bang NYC: This is a great place to stock up on fun, quirky jewelry — perfect if you like to mix and match throughout the week. While the line’s Black Label can run up to $200 (see: the Calder Cocktail Ring), the core collection has tons of modern essentials — think cutesy studs, ear cuffs, and stacking sets — that are largely under $100.
Common Muse: This Singapore-based brand has become quite popular in the US over the last year or so, and it’s not hard to see why. Common Muse offers truly classic, minimal jewelry with just enough of a modern twist in the forms of wider banding, slightly altered shapes, and plays on proportion. The highlight? The price point. Right now everything in stock is below $80, from this classic ring set ($39) to this pair of elongated hoop earrings ($42).
Mejuri: From stackable rings to open circle and bar studs, Mejuri makes every modern staple piece of jewelry you could think of, and offers them for completely reasonable prices too. For the most part, the selection is understated but chic; even the evil eyes ($48) are the type of stuff you could wear all the time and never take off. If you’re looking for a gift, the brand offers some very reasonable engravable pieces as well.
Otem: Looking for simple, timeless, and sturdy fine jewelry without a wild price tag? Right here. This New York-based line launched less than a year ago and already has a strong lineup of classic silver, gold, and rose gold jewelry made for 24/7 wear. Every piece is made using recycled materials and priced anywhere between $40 and $1,650.
Still House: Still House offers some of the best geometric-inspired pieces in the fine jewelry space while still remaining relatively affordable. The price range is set pretty wide, with simple bar hug earrings starting around $30 — and a majority of its selection under the $300 mark — but pieces can run up to and over $1,000, like this necklace set with an asymmetrical diamond for $1,445.
WWAKE: This Brooklyn-based brand’s website says it offers a “new perspective on heirloom jewelry,” and it doesn’t disappoint. Opal statements and unique, unexpected arrangements — like a mirrored trillion cut sapphire ring — are the core of WWAKE’s offerings. The jewelry is classic yet striking; dainty but still packing a punch. Prices start at $46 for simple stud and can soar up to nearly $10,000 for one-of-a-kind diamond cuts. Most of the selection falls below the $1,000 mark.
Multibrand Retailers With Great Selections
Shops that stock it all, from delicate bracelets to truly special pieces (including bridal jewelry).
Barneys: While you’ll find a few lower-priced cocktail options from the likes of Pamela Love and Julie Wolfe at Barneys, most of the selection at this trusted department store counts as an investment buy. Think the best of the best — tourmaline necklaces, handset diamonds, and super precious metals and stones — from top designers like Judy Geib and Jennifer Meyer.
Broken English: Broken English prides itself on providing a special kind of “laid-back luxury,” so think diamonds, colored stones, and geometric pendants with a boho vibe. You can shop celebrated collections from the likes of Anita Ko and Noor Fares, and you’ll even find a pretty healthy selection of vintage pieces, too. That said, prices can range anywhere from $75 for a cheeky single stud to nearly $40,000 for more intricate pieces.
Catbird: Highlights here — and there are a lot — include a huge personalization section, with options ranging from a sweet and simple initial heart necklace for $98 to this heirloom-like signature ring by Elisa Solomon for $1,260. The shop offers plenty of low-priced favorites as well, including this dot stud ($20) from Nancy Kraskin or this Catbird-exclusive silver choker ($48).
Etsy: If you’re expecting arts-and-crafts-style work from hobbyists, think again — Etsy offers so much more (even though we love the crafts, too). We recently highlighted some of our favorite Etsy shops for jewelry, which range from cool statement vintage pieces at Persephone Vintage to tiny and affordable rings and necklaces at By Lía.
Iconery: Founded by a former Lucky magazine creative director and a veteran of the e-commerce and Silicon Valley startup world, Iconery makes high-quality, down-to-earth pieces that are actually affordable. The site breaks down by price points: under $150, under $250, and under $500. While brands like Anne Sisteron and Wren are in the mix, some of the highlights of Iconery’s operation are its collabs with stylish celebrities, like this delicate and simple gold collection with Rashida Jones.
Local Eclectic: This Chicago-based jewelry marketplace highlights talented indie designers who work with everything from precious and semi-precious gemstones to 14K gold and diamonds. That said, you’ll find really special pieces in a wide price range, from this $335 opal ring by La Kaiser to this $52 raw crystal and pyrite cuff by Dea Dia.
No.3: If you’re searching for a variety of price points, this San Francisco-based company is another great option. The brand has you covered for all your inexpensive indie favorites like Bing Bang NYC, mid-range stops like Lady Grey, and those higher-end investment pieces, including this intense black diamond pavé set ring from Bliss Lau ($2,400).